I have been working in customer experience, digital strategy and execution for nearly 15 years. I build digital transformation strategies, including company roadmaps, maturity assessments, benchmarking, customer journey mapping; CX vision and principles; commerce UX / UI, omnichannel order management; customer data; customer engagement and voice of the customer to drive revenue, loyalty, satisfaction, retention and lifetime value.

I manage, develop and execute digital strategy and marketing campaigns across traditional, organic and paid digital channels and media, including search, display, influencers, social, email and SMS, nationally and locally. I have worked with and managed agency teams across creative development, influencers, media and customer service and engagement. I also develop audience segmentation targeting plans and deply with first- and third-party data and technology partners.

I have managed and led content teams, crafting editorial strategy and calendars, organic and advertising creative, and brand voice and guidelines for brand and product marketing campaigns. I have written creative briefs and planned creative development and workflow in content production and publishing technology. I have managed user-generated contentand influencer/creator content and campaigns. I apply SEO best practices to website and marketing content.

I integrate, analyze and use ecommerce, content, marketing, media, campaign and customer data to inform and improve omnichannel commerce, campaign, brand and product marketing and customer experience. I manage martech stack technology to meet brands' customer experience needs, including Commerce Cloud, Service Cloud, Customer Data Cloud (CDC), Customer Data Platform (CDP), Marketing Automation and Personalization. I build reports and create data visualization dashboards to deliver insights that help optimize business, product, customer and marketing goals. I also manage SaaS software & RFPs, technology & agency vendors to deliver solutions that drive creative, content, marketing automation, media, customer engagement, customer segmentation & reporting.

I am the creator of the official Lacrosse Emoji across mobile and web applications, approved by Unicode Consortium in 2018 and supported by U.S. Lacrosse and The Tewaaraton Foundation. I consult on emoji development and use and recently partnered with another entertainment league to submit a second emoji proposal for evaluation in September 2022.

Feb. 2023

Contributor to the #1 Amazon New Release in graphics and multimedia programming, Sept. 2018

Oct. 2018

Nov. 2022

Build digital and CX strategies and solutions with key brand leaders that drive optimal customer experience for revenue, loyalty, retention and lifetime value. Advise on digital operations, omnichannel, ecommerce, mobile, app, UX, customer service, customer data, personalization, customer operations, digital, social, mobile and brand marketing and media. Align with SAP product teams to build business capabilities that can be met through technology solutions. Manager of proprietary digital business maturity assessment (FLASH), including development and commercialization.

Global strategy and development of multi-million dollar, integrated marketing & media partnerships for NBA, WNBA, G-League & USA Basketball across digital marketing, TV & media, games, events, business back, participation growth programs, player rights, events and corporate social responsibility programs.